Project Complete
Project Started
volunteers needed

Social Media Strategy

May 26, 2021 2:33 AM

Help us build an annual social media strategy and execution plan that aligns with our organizational goals

Estimated Total Hours
Project Team Size
Interview With Team
Skills Required
Digital Marketing
Social Media Marketing
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Skills Required
Digital Marketing
Social Media Marketing
About the Organization

Toronto Humane Society (THS) is a non-for profit organization that strives to uphold the human animal bond by removing barriers to pet care. By working in partnership with the community, Toronto Humane Society provides subsidized spay/neuter and vaccination services, facilitates a pet food bank, offers training classes, and delivers equitable veterinary care to remote Northern communities. The THS operates as an independent not-for-profit organization supported by an infrastructure of strategic partnerships and alliances, and individual and corporate donations. The THS does not receive government funding.


Social media provides an affordable platform for Toronto Humane Society to educate the public, market the various programs and services, and increase participation in vital fundraising initiatives. With a limited staff and budget, social media historically has not been utilized strategically. Toronto Humane Society is currently undergoing a new branding initiative and a streamlined Social Media strategy will help launch the new brand most effectively.

Success Looks Like

Social media KPIs tied to organizational objectives

Annual social media strategy that drives toward those KPIs

Execution plan with best practices that can be easily implemented by staff

Recommendation and setup of tools to automate manual processes


A long term execution plan using various platforms will help increase reach, market program and services effectively, and grow fundraising participation ultimately allowing Toronto Humane Society to help more animals in need.