Project Complete
Project Started
volunteers needed

Social Media Strategy

Posted
June 26, 2021 3:56 PM

Help us design a social media growth strategy to propel our efforts in the fight to end homelessness

Estimated Total Hours
40
Hours
Project Team Size
1-2
Interview With Team
Yes
Skills Required
Social Media Marketing
Twitter
Facebook
Instagram
LinkedIn
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Skills Required
Social Media Marketing
Twitter
Facebook
Instagram
LinkedIn
About the Organization

tiptap Foundation is the non-profit arm of tiptap, a company focused on touchless giving™. tiptap Foundation’s mission is to help those helping others, focused on causes that affect us all. In 2021, the focus of the Foundation is on the cause of ending homelessness.

Background

tiptap Foundation is focused on macro-causes that impact all of us. The first of these is homelessness. We have officially ignited a multi-year homelessness movement this Spring with our campaign for A Better Tent City in Kitchener-Waterloo. Our social channels are currently focused on content related to this campaign and stories that help tell the progress and impact of our efforts. tiptap Foundation is in the process of establishing a presence in social media. In April, tiptap Foundation opened up handles in the following channels: Twitter (@tiptapForChange) – 31 Followers Facebook (@tiptapfoundation) – 104 Followers Instagram (@tiptapfoundation) – 70 Followers LinkedIn (@tiptapfoundation) – 195 Followers We are now looking to develop and execute a social media strategy and plan to grow followers, drive engagement, and ultimately drive impact (donations, volunteers, amplification of our cause-based efforts).

Success Looks Like

Hand off of an actionable strategy and plan for tiptap Foundation’s social media channels by August 2nd

High-level content calendar for the remainder of 2021

Delivery of sample content and posts to be used as templates for future social posts to help attain 2,000 followers for each channel by September 2021 and 5,000 by end of the year

Impact

This work will allow us to build our social media footprint for tiptap Foundation, which in turn will help us drive: Engagement with our posts and content, Traffic to our website Leads for volunteer openings, Donations