Social/Digital Strategy

We are a non-profit community centre in downtown Toronto that is dedicated to provide compassionate service and safe, welcoming and respectful environment inclusive of all religions, genders, cultures, and abilities. Our programs support every year thousands of people experiencing homelessness, mental health challenges, extreme poverty, food insecurity and addictions. Covid-19 has presented St. Felix Centre with many challenges. However, our Centre has remained open 24/7 throughout the current health crisis. The pandemic has significantly affected the funds we receive to keep our programs ready to respond to an alarming increase in demand for our services. We need the community support to create innovative and successful strategies and solutions to respond to those challenges, so that they do not affect our ability to continue offering quality services and programs to those members of our community who need support.

Current social media efforts are focused on building awareness of the organization and its events. St. Felix Centre believes social media, as well as other digital channels like google, could be a key acquisition and engagement channel for donors and volunteers. The team does not have an in-house social / digital marketing expert with experience evaluating where to allocate resources / funds and building a plan around those priority channels.

Having a stronger social media strategy will allow us not only to attract new followers, but to convert them into potential donors. A coordinated social/digital strategy will be key to meeting our revenue growth targets for our main fundraising campaigns.