Project Complete
Project Started
volunteers needed

B2B Channel Strategy

ST. FELIX CENTRE
Toronto, ON
Posted
May 20, 2021 6:07 PM

Help us develop a strategy to reach businesses and other organizations that are eager to support our mission

Estimated Total Hours
40
Hours
Project Team Size
2-4
Interview With Team
Yes
Skills Required
Business Development
Communications
Strategy
Marketing
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Skills Required
Business Development
Communications
Strategy
Marketing
About the Organization

We are a non-profit community centre in downtown Toronto that is dedicated to provide compassionate service and safe, welcoming and respectful environment inclusive of all religions, genders, cultures, and abilities. Our programs support every year thousands of people experiencing homelessness, mental health challenges, extreme poverty, food insecurity and addictions. Covid-19 has presented St. Felix Centre with many challenges. However, our Centre has remained open 24/7 throughout the current health crisis. The pandemic has significantly affected the funds we receive to keep our programs ready to respond to an alarming increase in demand for our services. We need the community support to create innovative and successful strategies and solutions to respond to those challenges, so that they do not affect our ability to continue offering quality services and programs to those members of our community who need support.

Background

Prior to COVID, St. Felix Center had a high volume of inbound inquiries from businesses and other organizations that wanted to volunteer or run fundraising campaigns. Because COVID has disrupted the way these organizations work, St. Felix Center has seen a dramatic reduction in the number of inbound inquiries. COVID has made it very difficult to build awareness amongst organizations and other channel partners that are not already aware of St. Felix Centre’s mandate.

Success Looks Like

Outreach strategy and execution plan

Work with St. Felix team to create corporate donor package

Mentor and train staff on outreach best practices

Creation of an initial prospect list

Impact

Increase both donations and volunteer engagement from small businesses and corporate groups.