Project Complete
Project Started
volunteers needed

Social Media Starter Kit

Shelter Movers
Toronto, ON
February 12, 2022 4:29 PM

Help us develop a social media starter kit to support fundraising, recruitment, and outreach efforts

Estimated Total Hours
Project Team Size
Interview With Team
Skills Required
Social Media Marketing
Digital Marketing
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Skills Required
Social Media Marketing
Digital Marketing
About the Organization

Shelter Movers provides free moving and storage services to survivors fleeing abuse.


Shelter Movers is the only service of its kind in Canada, and has completed over 3,500 moves since 2016 with its 1,800 incredible volunteers in 6 cities. It is expanding to serve survivors in the Greater Moncton Area as its latest chapter. To do so, the Shelter Movers Greater Moncton (SMGM) team of volunteers requires a Marketing and Communications Manager. In the absence of this volunteer, SMGM would appreciate a social media starter kit to help its fundraising, recruitment and outreach efforts.

Success Looks Like

Handoff of an actionable strategy and plan to Shelter Movers Greater Moncton’s (SMGM) social media channels by June 2022

Develop a Marketing and Communications high-level content calendar for the remainder of 2022

Deliver sample content and posts, following Shelter Mover’s branding guidelines, to be used as templates for future social posts


This work will allow us to build our social media footprint for SMGM, which in turn will help us drive: engagement with our posts and content, traffic to our website, leads for volunteer openings, and donations