Help us develop a communications plan to reach new corporate donors
The Canadian Network for the Prevention of Elder Abuse (CNPEA) exists to connect individuals and organizations, foster the exchange of reliable information, and advance program and policy development on issues related to preventing the abuse of older adults. CNPEA operates at a pan Canadian level and is supported by individual and organizational members who are leaders in aging, research, healthcare, law, and elder abuse prevention and response. The goals of CNPEA are to: 1) Create opportunities to rethink and reshape how we view and incorporate aging in our communities; 2) Empower elders to protect themselves and each other through practical, evidence-based, community-centered resources, 3) Build a holistic approach to prevention, intervention and support across sectors and jurisdictions.
CNPEA has gained prominence, accruing a larger audience and new members year over year. We wish to keep raising our profile and build on this to develop greater sustainability, independent from project funding. The development of a thorough communications plan with a strong fundraising component was identified as a top priority goal in our most recent strategic plan. Our current funding is almost entirely reliant on project-funding grants. This is not a sustainable practice and CNPEA needs to develop a multipronged funding strategy which incorporates not only grants, but also individual and corporate giving, among other things. This requires developing a donor-centric communication plan. We wish to build a plan and framework that will help us develop corporate donor relationships. This is new territory for our organization, and we need some help developing a plan that can be realistically implemented by our small team (one staff member + a volunteer Board with limited fundraising experience and comfort levels). Further, since we do not provide tangible services to people, our mission is rather abstract and framing it to invite donations can be a challenge.
Strategy to grow our corporate donor list
Clarity on what is needed to successfully approach corporate donors
Recommendation on which avenues are the most meaningful ones to pursue given our profile and capacity
A corporate package/pitch that we can share (if applicable)
In the short and long run, a successful corporate donor strategy & plan will allow us to grow a solid list of donor/supporters who can be champions for our cause, develop a base of unrestricted funding for our operations and admin needs, gain stability regardless of project funding, allow us to fund our own projects/work in the future