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volunteers needed

Social Media Policy

Help us draft a simple social media policy to share with staff, volunteers, and Board members!

Estimated Total Hours
30
Hours
Project Team Size
1
Interview With Team
Yes
Skills Required
Social Media Marketing
Communications
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Skills Required
Social Media Marketing
Communications
About the Organization

The Canadian Network for the Prevention of Elder Abuse (CNPEA) exists to connect individuals and organizations, foster the exchange of reliable information, and advance program and policy development on issues related to preventing the abuse of older adults. CNPEA operates at a pan Canadian level and is supported by individual and organizational members who are leaders in aging, research, healthcare, law, and elder abuse prevention and response. The goals of CNPEA are to: 1) Create opportunities to rethink and reshape how we view and incorporate aging in our communities; 2) Empower elders to protect themselves and each other through practical, evidence-based, community-centered resources, 3) Build a holistic approach to prevention, intervention and support across sectors and jurisdictions.

Background

Earlier this year, the very public downfall of the Ontario Personal Support Workers Association (OPSWA) following a member’s distasteful TikTok videos was a stark reminder of the importance of having a clear social media policy in place. CNPEA has worked very hard to establish itself as a trustworthy, respected voice in elder abuse prevention, on social media and beyond, and we want to make sure that we protect this image and reputation on every front. Currently, CNPEA’s social media content is developed and posted by the Executive Director and sole staff member. It is posted with consideration to our mission and values. In the future we are hoping to hire more staff. We also have a Board of Directors, who for some, are active on social media. A social media policy is necessary to clearly delineate expectations, standards and responsibilities. Some helpful context on Elder Abuse and social media: 1) A Elder Abuse is a serious problem, one that requires tact, care and nuance, which is sometimes challenging in a social media short form. 2) Elder Abuse Prevention as a sector has a communications issue. When talking about elder abuse prevention/response, there’s a fine line between sharing facts and generating pure “doom and gloom”. Few organizations are visible online, people do not necessarily know how to strike the right tone, leading to emotional fatigue and disinterest. 3) Ageism is common and often unchecked, even in headlines or images published by trustworthy news sources. We need to avoid spreading these cliches and point out ageism respectfully anytime it is necessary.

Success Looks Like

Clarity on who gets to post under the CNPEA accounts

The tone, style and nature of the content that we are aiming to produce

Expectations regarding Board members’ and volunteers’ content relating to CNPEA

Where CNPEA’s responsibilities begin and end relative to volunteers’ and Board members’ personal social media output and behaviour in general

Standards/Guidelines to address any potential crisis related to social media.

Impact

In the short and long run, a social media policy will 1) make things easier for new staff, 2) guarantee quality and consistency in our social media output and maintain the integrity and coherence of our brand and of our message, 3) safeguard the organization against potential scandals, and 4) equip us to respond appropriately to any crisis that may arise through clear boundaries, responsibilities and a course to address the issue.